ANC is heading down to the Big Easy with some of the NBA’s biggest superstars for NBA All-Star Weekend in New Orleans, LA. ANC’s 6mm LED displays will be utilized at the Mercedes-Benz Superdome and the Smoothie King Center to display engaging game & sponsorship content. The Smoothie King Center will host All-Star Saturday and the All-Star Game while the Mercedes-Benz Superdome will host the NBA All-Star Celebrity Game.

ANC provides courtside signage to 14 NBA teams and the display systems are customized for each courtside partner.  In 2017, ANC also introduced a new 4mm LED courtside display, which is currently featured at both the Phoenix Suns and Portland Trailblazers.

“ANC is excited to be a part of one of the NBA’s premier events and we look forward to introducing new technology such as our 4mm LED courtside display to the League and its teams” said Colleen Duffy, Sr. VP Sales, Venue Services. “Our digital signage elevates the game day atmosphere and adds further engagement for fans.”

ANC’s award-winning operating system vSOFT is used to manage content or displays can be synched with other content management systems. vSOFT can manage multiple streams without scaling content, displaying visuals in high resolution and color depths.

Many of the courtside signage partners also utilize ANC’s turnkey technology services, including onsite display operation and creative services to design content for the displays, including sponsor graphics, team animations, and statistical layouts.

ANC has collaborated with the NBA on the All-Star Game for the past 5 years and looks forward to working with them further to provide fans to create an experience unlike any other in sports.